Visual identity and rebranding
Journal Title: Marketing Instytucji Naukowych i Badawczych - Year 2015, Vol 16, Issue 2
Abstract
The goal of this article is to highlight the essence of visual identification and rebranding, as well as to discuss elements of corporate identity, which are subject to revitalization in the process of refreshing the image of a brand. In the first part the article the analysis of the term visual identification is conducted. In the analysis special attention is drawn to the role of visual identification in creating a coherent identity of an organization. In the subsequent chapters further components of corporate identity are presented in detail – starting with logotype, through business forms, advertisements, accompanying materials and Internet websites to signs on buildings. Moreover, corporate identity book as a collection of standards and guidelines for application of corporate identity rules is discussed. The deliberations are based on the study of literature. The last chapter presented the transformation of the brand of Institute of Aviation.
Authors and Affiliations
Katarzyna Wrona
Keywords
Related Articles
- EP ID EP206868
- DOI 10.14611/minib.16.02.2015.06
- Views 95
- Downloads 0
Inbound marketing in research institutions
We live in times of revolution! We are witnessing a revolution in the way we choose new products and in the way we look for business partners. Nowadays, almost everybody who is looking for a pram for his child or a new a...
Kształtowanie relacji i ich wartości dla interesariuszy przez instytucję naukowo-badawczą
W artykule przedstawiono zagadnienia kształtowania relacji instytucji naukowo–badawczej z interesariuszami oraz kreowanie wartości dodanej tych relacji. Zaprezentowano podstawowe grupy interesariuszy oraz formy współprac...
The role of crisis prevention from the perspective of the biggest polish companies and public relations agencies on the basis of expert research
The article constitutes a presentation of the results of research devoted to the current trends in crisis PR. The authors of the work made an attempt to diagnose crisis prevention in a cross-section of two dimensions. On...
Development of virtual reality technology in the aspect of educational applications
In the recent years we have observed the development of devices and visualizations for monitoring the activity of a user (movement and position) in a virtual environment. Along with the growing utilization of personal co...
Rola parków naukowo-technologicznych w komunikacji między instytucjami naukowymi a przemysłem
Wśród sprawdzonych na świecie sposobów zbudowania mostu między instytucjami naukowymi a przemysłem są parki naukowo-technologiczne. Skala ich funkcjonowania, zakres usług, osiągane przychody są bardzo zróżnicowane. Najwi...