VISUAL MERCHANDISING (SHOWCASES) AS A WAY OF PROMOTION THE GOODS
Journal Title: Бізнес-навігатор - Year 2018, Vol 2, Issue 45
Abstract
The article defines the essence of the concept of “showcase” as an instrument of visual merchandising that promotes product promotion. There were defined main purposes of using of showcases in commodity research and the possibilities of increasing the flow of consumers due to their using. The main types of shop windows were generalized and their characteristics were determined. There were considered the factors and rules that apply for choosing an effective concept of a showcases. There was research of using of different types of showcases in shops of Kiev.
Authors and Affiliations
S. Rozumeі, A. Dolіuk, K. Semenenko
Keywords
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- EP ID EP517617
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