VISUAL MERCHANDISING (SHOWCASES) AS A WAY OF PROMOTION THE GOODS
Journal Title: Бізнес-навігатор - Year 2018, Vol 2, Issue 45
Abstract
The article defines the essence of the concept of “showcase” as an instrument of visual merchandising that promotes product promotion. There were defined main purposes of using of showcases in commodity research and the possibilities of increasing the flow of consumers due to their using. The main types of shop windows were generalized and their characteristics were determined. There were considered the factors and rules that apply for choosing an effective concept of a showcases. There was research of using of different types of showcases in shops of Kiev.
Authors and Affiliations
S. Rozumeі, A. Dolіuk, K. Semenenko
Keywords
Related Articles
- EP ID EP517617
- DOI -
- Views 137
- Downloads 0
METHOD OF DETERMINING THE SUSTAINABILITY OF THE STRUCTURE OF THE NATIONAL ECONOMY OF UKRAINE
In the article conducted the research of the structure of the socio-economic system. Identification of the structure of socio-economic macro level that based on mathematical tools is an object for state regulation of the...
MANAGEMENT OF LABOR POTENTIAL OF ENTERPRISES ON THE BASIS OF CORPORATE CULTURE
The essence of corporate culture is determined and its obligatory components are allocated. The essence of corporate culture and its compulsory elements are determined. The functions and tools that form the corporate cul...
THE SEQUENCE OF FORMATION OF INNOVATION-ORIENTED DEVELOPMENT CONDITIONS OF THE ATOMIC-INDUSTRIAL COMPLEX ON THE BASIS OF STRATEGIC DETERMINANTS
The role and significance of the atomic-industrial complex for the national economy of Ukraine are considered. The structure of the nuclear-energy complex of Ukraine and the place of the atomic-industrial complex in it a...
КОНЦЕПЦІЯ БАНКІВСЬКОГО МАРКЕТИНГУ
Стаття присвячена дослідженню створення й розвитку широкого спектру послуг банків, що надаються клієнтам (фізичним й юридичним особам), які базуються на рівні основних передумов: формування стратегіїбанку, визначення ефе...
FINANCIAL DECENTRALIZATION AS THE BASIS FOR THE DEVELOPMENT OF LOCAL BUDGETS
In the article the research results of fiscal decentralization as the basis for the formation of communities self-sufficient, conditions for the implementation of the basic principles at the present stage of development...