WAYS OF IMPROVING MARKETING POLICY OF AN INDUSTRIAL ENTERPRISE
Journal Title: International Journal of Innovative Technologies in Economy - Year 2017, Vol 1, Issue 1
Abstract
Nowadays, most businesses enterprises in Ukraine are in difficult economic condition. The situation on the Ukrainian market is next: every company is trying to provide efficient economic activity. Profitable activity mostly depends on the correct management decision in the company. That is why companies need to seek the best solutions for the management and organization of the marketing, including marketing sales policy of the company. The article is devoted to the problem of improving the strategy of using CRM-systems in the enterprise. The content of the system is shown, as well as stages of implementation of CRM-systems and the benefits of its use at industrial enterprises. Effective management of client base enables enterprises to implement marketing strategies and gain a competitive advantage by finding ways to meet the needs of many different customers. The chosen theme is relevant because today there is a need to improve the existing marketing systems and the development of economic mechanism of marketing products in the domestic industry. Since decentralization in the management of industry affects all stages of the business process, organization, planning, production, marketing and control. Market policy gained specific changes which must be formed in accordance with the change of market needs and opportunities of the enterprise.
Authors and Affiliations
Miroslava Vladimirovna Moklyak, Yulija Mihaylovna Popova, Lyudmila Anatolievna Svistun, A. G. Sergienko, Yurij Kondratuyk
Keywords
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- EP ID EP462521
- DOI -
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