WAYS TO IMPROVE COMMUNICATION COMPANY POLICIES
Journal Title: Международный научный журнал "Интернаука" - Year 2018, Vol 2, Issue 19
Abstract
The article deals with the essence of marketing communications, the main tools. The main aspects of the influence of communications on the marketing activity of the enterprise are investigated. The ways of increasing the effectiveness of marketing communications in the enterprise are proposed.
Authors and Affiliations
Alla Derhousova, Karina Belevtsova
Keywords
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- EP ID EP611743
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