Web-analytics for Increase of Efficiency of the Web-site of a Department of a Higher Educational Establishment
Journal Title: Бізнес Інформ - Year 2013, Vol 10, Issue 0
Abstract
The goal of the article lies in the study of efficiency of the web-site of the Department of Mathematical Modelling of Economic Systems of the National Technical University of Ukraine "Kyiv Polytechnic Institute" (mses.kpi.ua) using the data obtained with the help of Google Analytics in order to increase its competitiveness. The article analyses possibilities of Google Analytics, which allow: obtaining empirical data on web-site visitors; formation of quantitative reports: total number of visitors, number of visitors for different periods of time, number of views, number of returns; formation of qualitative reports: characteristics and segmentation of visitors, sources, from what web-sites or search systems visitors came from. The article studies a possibility of application of web-analytics for improvement of competitiveness of the department during the entrance campaign. It specifies new directions of marketing activity: use of advertisement campaigns in social networks, renewal of data on pages with a big number of refuses, additional development of the content of pages where users do not stop. The prospect of further studies in this direction is identification of the degree of attraction of entrants from the marketing activity of the department.
Authors and Affiliations
Olga Tsesliv
Keywords
Related Articles
- EP ID EP141510
- DOI -
- Views 84
- Downloads 0
The Conception of Cost of Information Product in Terms of Financial Accounting
The article is aimed at defining the bases of establishing the cost of information products by the Institute for financial accounting. Such products are represented by different analytical, forecasting and reference mate...
Analysis of the competitive positions of the Ukrainian economy in the context of globalization
The article examines the theoretical bases of national competitiveness as well as provides practical methods of determining the competitive advantages of countries by various methodologies. Based on quantitative and qual...
Analysis and Study of the Structure of Ukraine's Economic Development
In the article the structure of Ukraine's economic development in the period of political and economic instability has been analyzed and investigated. To determine the integral indicators of socio-economic development, e...
International Rankings for National Brands
The article is aimed at a theoretical substantiation and an analysis of major international ratings for national brands. As a methodological basis for the study was used the works by leading Ukrainian and foreign scienti...
The Issues of Improving the Methodology of Subsystem for Economic Monitoring in the Functionally Developed Systems for Strategic Regulation of Regional Structure and Territorial Organization of the Actors of Agrifood Sphere
Research of both economic publications by scholars and the experience of projecting and implementation of monitoring function in the systems for strategic regulation of regional structures and territorial organization of...