Web Usability Recommendation Model: An Approach to Enhance Web Usability
Journal Title: IOSR Journals (IOSR Journal of Computer Engineering) - Year 2016, Vol 18, Issue 6
Abstract
Abstract: The success of any business mainly e- business is mostly depends on its website. To attract and sustain web users is one of the biggest challenges for any e-business. Web Usability plays key role to retain web user. Amongst all parameters Web site Navigation is one of the crucial parameter of web usability which needs to be improved for better web usability. Unstructured navigation path increase navigation burden on the users and leads them to leave the site without finishing their intended purpose to visit the web site. In this paper we proposed a recommendation model to overcome the issues of web site navigation. Web mining techniques like pattern discovery and pattern analysis are used to provide useful recommendations to web admin. The modelcollects row usage data from server log files and user actions data by performing cognitive walkthrough thenanalyze data and offer web usability recommendations which will supportive to improve overall web usability.
Authors and Affiliations
Ketan D. Patel , Ketan J. Patel , Dr. Satyen M. Parikh
Keywords
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