What Drives Behavioral Intention to Use Investment Applications?
Journal Title: Journal of Economics, Finance and Management Studies - Year 2023, Vol 6, Issue 06
Abstract
The purpose of this study is to predict and explain behavioral intentions and use of behaviour investment applications in Buleleng using TRA. Data were collected by pick-up survey with purposive sampling method and snowball sampling with 65 respondents where data was processed using PLS. The results show that the construct attitude, perceived usefulness and facilitating condition have a positive effect on the construct of behavioral intention. Construct behavioral intention has a positive effect on construct use of behavior. In addition, the added TRA construct is able to predict and explain the voluntary behavior of using investment applications, even though external influences do not affect it.
Authors and Affiliations
I Gede Agus Pertama Yudantara
Keywords
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- EP ID EP727119
- DOI 10.47191/jefms/v6-i6-10
- Views 55
- Downloads 0
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