Words Mean. Words Look. Words Sell (Themselves)
Journal Title: International Journal of Research in E-learning - Year 2016, Vol 2, Issue 2
Abstract
An article entitled Words Mean. Words Look. Words Sell (Themselves) focuses on three issues: dominance of the use of English loanwords over attempts to create their Polish equivalents (as a result of which a product, a process, an event, or an artefact promoted by the English-speaking culture is adopted together with its name), a trend whereby words (and titles composed of words) become images (through a choice of font, a non-standard use of lowercase and uppercase letters, or an inclusion of non-letter characters, e.g. parentheses), and ascribing to words present in micro-acts a promotional function, advertising the entire product – a text. The trends discussed in the article are not new, but it is their intensity level that is new.
Authors and Affiliations
Małgorzata Bortliczek
Keywords
Related Articles
- EP ID EP172814
- DOI -
- Views 93
- Downloads 0
The Experience of the Creation of Educational IT Space of the Region
The article deals with the modern approaches to the use of information and communication technologies in the educational process, extracurricular activities and management at the regional level in order to enhance the cr...
Report on the Implementation of Work Package 5 “Pilot Methodology Development” in the Framework of the IRNet Project
This article, prepared by an international team of researchers from different scientific areas connected with ICT, e-learning, pedagogy, and other related disciplines, focuses on the objectives and some results of the in...
Editorial
The theme and the priorities of the IJREL reflect the conceptual principles underlying the modernization of education and the reform of the educational systems in European countries, as well as national development str...
Developing Students’ Information Competencies in the Context of Multicultural Education Using University E-learning Platform
In this paper we would like to introduce our way of thinking about approaches to students in the term of e-learning use in the context of a multicultural society. We are focusing on the question of developing the informa...
E-learning Managers Training to Design High-tech Electronic Learning Environment
Education today must adequately reflect the needs of the society and be available throughout life, with an equal access for all people at all levels. The real step in solving these problems consists of creating an inform...