Words Mean. Words Look. Words Sell (Themselves)
Journal Title: International Journal of Research in E-learning - Year 2016, Vol 2, Issue 2
Abstract
An article entitled Words Mean. Words Look. Words Sell (Themselves) focuses on three issues: dominance of the use of English loanwords over attempts to create their Polish equivalents (as a result of which a product, a process, an event, or an artefact promoted by the English-speaking culture is adopted together with its name), a trend whereby words (and titles composed of words) become images (through a choice of font, a non-standard use of lowercase and uppercase letters, or an inclusion of non-letter characters, e.g. parentheses), and ascribing to words present in micro-acts a promotional function, advertising the entire product – a text. The trends discussed in the article are not new, but it is their intensity level that is new.
Authors and Affiliations
Małgorzata Bortliczek
Keywords
Related Articles
- EP ID EP172814
- DOI -
- Views 91
- Downloads 0
Blended Learning Model for Computer Techniques for Students of Architecture
The article summarises two-year experience of implementing a hybrid formula for teaching computer techniques at the Faculty of Architecture at the Gdańsk University of Technology. Original educational e-materials – consi...
Coherence Model of Instruction
The article deals with three main issues: the understanding of curriculum in context, the ability of contextualisation, and retention of knowledge in long-term memory. The paper first suggests principles based on the coh...
E-learning Managers Training to Design High-tech Electronic Learning Environment
Education today must adequately reflect the needs of the society and be available throughout life, with an equal access for all people at all levels. The real step in solving these problems consists of creating an inform...
Use of Information Technologies in Upper Secondary Education – Practical Inspirations from Karol Miarka Upper Secondary School Complex No. 2 in Pszczyna
In the foreseeable future multimedia will not replace natural teaching tools. However, there are a number of didactic situations where the use of indirect forms of reality description is advisable or even necessary. The...
Distance Learning Technologies in the Knowledge Transfer System of a Modern University
This article presents the results of a research conducted within the European IRNet Project. In the research, the place and role of the distance learning technologies in the knowledge transfer system of a modern universi...