Wpływ elementów koncepcji fenomenologicznej na rozwój organizacji dealerskich
Journal Title: Zarządzanie Przedsiębiorstwem - Year 2015, Vol 0, Issue 4
Abstract
There is a relationship between selected factors of creation of authorized car organization and phenomenological concep- tion. In marketing, this philosophical method is used in qulitative research. Mixed research methods are used in studies connected with the existence of dealership organization. The research done among the clients of the authorized car service shows, that customers do not want to independently tell their opinion about the organization. This happens, because there are so many technical indicators in car service organization. Customers who indicate the reason themselves for the visit in car service organization assess the quality service worse than those who choose the reason from the questionnaire. In addition, customers who are independent in determining actions needed it to be improved, later assess the quality of service better. In summary, mixed research methods allow to determine the strengths and weaknesses of the organization.
Authors and Affiliations
J. Ząbek
Keywords
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