Abstract

The article is devoted to the analysis of advertising as a society's impetus, the purpose of which was to analyze advertising as a society's inmutation. Methods. The basic theoretical methods of our investigation were the hypothetical-deductive method, the method of ascent from abstractness to the particular. Empirical methods for our research have chosen qualitative observation, description, quantitative and qualitative analysis. Hypothesis: advertising is an indicator of society's inmutation (changing patterns of society's behavior for the worse). Purpose: advertising should be considered a factor of society's intuition. Conclusions. As a result of the theoretical-empirical study, we are forced to state that the hypothesis put forward by us has been partially confirmed, and the goal has not been fully proved. In the hypothesis, the opinion was expressed that advertising is a factor of society's intuition, but the results of the research make it possible to state that advertising (advertising phenomenon) can record not only the society's mutation, but its mutation. The processes of society mutation under the influence of advertising phenomenon are closely related to the processes of society's intuition. Mutation and mutation are the two sides of the same phenomenon, namely, the manipulation of society. The latter statement is proved by the presence of differentiation of the responses of our respondents for evaluation, which testify to the mutation of society and its mutation. The purpose of our research was fully achieved by the fact that advertising should be considered a factor not only for society's mutation, but also for mutations and the like. It was also found that the interrelationship of mutational and mutational processes in subject-individual and object-social assessments of respondents of advertising phenomena through the prism of the epistemes of different historical epochs is evidence of their systemic nature. Key words: intuition; mutation; model of society's integration; advertising.

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