Effect of Nostalgia on Customer Loyalty to Brand Post-Merger / Acquisition Journal title: BAR: Brazilian Administration Review Authors: Toledo, Ana Carolina; Lopes, Evandro Luiz Subject(s): Business Administration, Educational Administration
MARKALARIN SOSYAL MEDYA KULLANIMININ TÜKETİCİ DAVRANIŞI ÜZERİNDEKİ ETKİLERİ Journal title: The Turkish Online Journal of Design, Art and Design (TOJDAC) Authors: Cansu AYTAN, Emine Telci Subject(s):
BRANDS' SOCIAL MEDIA USAGE AND ITS EFFECTS ON CONSUMER BEHAVIOR Journal title: The Turkish Online Journal of Design, Art and Design (TOJDAC) Authors: Cansu AYTAN, Emine Telci Subject(s):
HISTORICAL BRAND DEVELOPMENT IN THE REAL PRACTICE Journal title: Marketing Identity Authors: Karol Čarnogurský, Anna Diačiková, Alena Daňková, Milan Droppa, Jana Piteková Subject(s):
Kazakhstan consumers' attitude towards China and Russianbrand.-The relationship between the country of origin effect and the brand’s influence. Journal title: IOSR journal of Business and Management Authors: Yessenzholova Balnur Subject(s):
THE RELATIONSHIP BETWEEN NOSTALGIC EMOTION AND PURCHASE INTENTION: BRAND AWARENESS AND BRAND ATTITUDE AS MODERATING VARIABLES Journal title: Topics in Economics, Business and Management (EBM) Authors: Yu-Pei Kuo, Yi-Xian Wang Subject(s):
The influence of emotional confidence on brand attitude: using brand belief as mediating variable Journal title: Economic Research-Ekonomska Istraživanja Authors: Wajid H. Rizvi, Emrah Oney Subject(s):
The Impact of Marketing through Social Media on Brand Attitudes: A Study of Cosmetics Products in Female Generation Z Journal title: Journal of Economics, Finance and Management Studies Authors: Muhammad Ashdaq, Syamsu Alam, Valentino Aris, Nur Fitriayu Mandasari Subject(s): Economics, Banks and Banking, Marketing, Accounting, Management, Business, Finance
