Kazakhstan consumers' attitude towards China and Russianbrand.-The relationship between the country of origin effect and the brand’s influence.
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 6
Abstract
Chinese manufacturing is creating a transformation to China,usually, it will promote its own brand to the international market while OEM. Often, the success or failure of a brand depends on the attitude and perception of consumers. In recent years, country of origin effect and mixed products have become two hot topics in academic circles. Based on this, this paper studies the origin effect of Kazakhstan consumers on the brand of China and Russia, the impact of manufacturing on China's brand attitude, and the influence and correlation of Russia and China on the two brands of China and Russia respectively. In this paper, a questionnaire is carried out in Kazakhstan investigation and research, establish research model, ANOVA and correlation analysis were used to analyze the relationship between variables.And put forward some practical suggestions for international brand marketers.
Authors and Affiliations
Yessenzholova Balnur
Keywords
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- EP ID EP412023
- DOI 10.9790/487X-2006071619.
- Views 63
- Downloads 0
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