Branding with social media: user satisfaction, the use of patterns, and content strategies brand messaging Journal title: Journal of Science and today’s world Authors: Mohammad Amin Fallahi Subject(s): Chemistry, Environmental Sciences, Physics, Cellular Biology, Zoology and Animal Science, Geology, Mathematics Education
Purchase intention for green products by determining the role of a business position of the green brand, green attitude, and green knowledge Journal title: Journal of Science and today’s world Authors: Rahim Zare Nejad Subject(s): Chemistry, Environmental Sciences, Physics, Cellular Biology, Zoology and Animal Science, Geology, Mathematics Education
Purchase intention for green products by determining the role of a business position of the green brand, green attitude, and green knowledge. Journal title: Journal of Science and today’s world Authors: Rahim Zare Nejad Subject(s): Chemistry, Environmental Sciences, Physics, Cellular Biology, Zoology and Animal Science, Geology, Mathematics Education
Social Media – the easiest way to communicate and build Brand Loyalty through Advertising Journal title: International Journal of Interdisciplinary and Multidisciplinary Studies (IJIMS) Authors: Dipanwita Roy Subject(s): Biological Sciences, Psychology, Music, Agricultural Science, Physical Education, Geography, Health and Wellness
Factors aFFecting the UnderperFormance oF employees Journal title: Social Affairs Authors: Nadeeka Amarasinghe Subject(s): Economics, Law, Social Sciences, History , International Relations, Political Science, Sociology
Brand Equity Evolution: a System Dynamics Model Journal title: BAR: Brazilian Administration Review Authors: Crescitelli, Edson; Figueiredo, Júlio Bastos Subject(s): Business Administration, Educational Administration
Brand Personality Dimensions in the Brazilian Context Journal title: BAR: Brazilian Administration Review Authors: Muniz, Karlan Muller; Marchetti, Renato Zancan Subject(s): Business Administration, Educational Administration
Participant Diversity and Expressive Freedom in Firm-Managed and Customer-Managed Brand Communities Journal title: BAR: Brazilian Administration Review Authors: Almeida, Stefânia Ordovás de; Mazzon, José Afonso; Dholakia, Utpal; Müller Neto, Hugo Subject(s): Business Administration, Educational Administration
Profiling the Buzz Agent: Product Referral and the Study of Social Community and Brand Attachment Journal title: BAR: Brazilian Administration Review Authors: Claro, Danny Pimentel; Bortoluzzo, Adriana Bruscato Subject(s): Business Administration, Educational Administration
Effect of Nostalgia on Customer Loyalty to Brand Post-Merger / Acquisition Journal title: BAR: Brazilian Administration Review Authors: Toledo, Ana Carolina; Lopes, Evandro Luiz Subject(s): Business Administration, Educational Administration
Cultural Meanings and Consumers’ Discourses about Their Brand Abandonment Journal title: BAR: Brazilian Administration Review Authors: Diniz, Fillipe; Suarez, Maribel Carvalho Subject(s): Business Administration, Educational Administration
Credibility, audacity and joy: Brand personalities that connect users to social media Journal title: BAR: Brazilian Administration Review Authors: Demo, Gisela; Silva, Talita Lima da; Watanabe, Eluiza; Scussel, Fernanda Bueno Cardoso Subject(s): Business Administration, Educational Administration
Sports Mega-Event Sponsorship: The Impact of FIFA Reputation and World Cup Image on Sponsor Brand Equity Journal title: BAR: Brazilian Administration Review Authors: Coelho, Mariana Guará Rocha; Amorim, João Guilherme Barbosa de; Almeida, Victor Manoel Cunha de Subject(s): Business Administration, Educational Administration
AN ENTREPRENEURIAL BUSINESS MODEL FOR PERSONAL BRANDING: PROPOSING A FRAMEWORK Journal title: Journal of Entrepreneurship, Business and Economics Authors: Mehdi Raftari, Behrooz Amiri Subject(s): Business Administration, Entrepreneurship, Economic Systems
EMPLOYER BRANDING STRATEGIES EFFECTS ON JOB PURSUIT INTENTION OF BUSINESS SCHOOL UNDERGRADUATES: CASE STUDY OF OIL COMPANIES IN INDONESIA Journal title: Journal of Entrepreneurship, Business and Economics Authors: Monica Devina, Melia Retno Astrini, Muhammad Irfan Syaebani Subject(s): Business Administration, Entrepreneurship, Economic Systems