Social Media – the easiest way to communicate and build Brand Loyalty through Advertising
Journal Title: International Journal of Interdisciplinary and Multidisciplinary Studies (IJIMS) - Year 2014, Vol 1, Issue 6
Abstract
Social Media is the biggest change since the industrial revolution. Social Media fulfils the fundamental human need – to communicate. It is not just a marketing tool but is an effective way of running a business by spreading an organisation’s branded content to a potentially vast online audience. It has created a unique opportunity for businesses to connect and build brand loyalty with their customers. A consumer promotes the particular brand or product to their peers after being satisfied by its loyalty through the advertisements of the brand. In the present scenario, advertisements on Twitter, You Tube, blogs, and Facebook grab the consumers’ attention keeping at par with the traditional mediums like newspapers and television. Social media advertising has become a staple of the ‘media mix’ as marketers tell their stories through attention-grabbing campaigns. Brands from all sectors like Sony, Red Bull, Dove, Tresemme, Cadbury, Revlon and Cinthol use multiple social media platforms to drive home their message. The present study aims to highlight the building up of brand loyalty in social media through the case studies of advertising campaigns of few consumer products.
Authors and Affiliations
Dipanwita Roy
Keywords
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