EFFECTS OF BRANDING ON RESTAURANTS’ IMAGE: A CASE OF SELECTED RESTAURANTS IN NAIROBI, KENYA Journal title: European Journal of Business and Social Sciences Authors: Rita N. Schulz| Department of Hotel & Hospitality, Moi University, Eldoret, Kenya Email: ritaschulz@... Subject(s): Economics, Management Science
Effect of Brand Image & Self Image Congruency on Brand Preference & Customer Satisfaction Journal title: International Journal of Marketing and Technology Authors: Reshma Farhat and Dr. Bilal Mustafa Khan Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
EXPLORATION OF CRITICAL SUCCESS FACTORS AND CONSUMER BUYING BEHAVIOR AND CUSTOMER ACCEPTABILITY FOR DETERGENT BRAND SELECTION IN NCR Journal title: International Journal of Marketing and Technology Authors: Dr. P.K. Agarwal, Mr. Pradeep Kumar and Ms. Swati Gupta Subject(s): Computer and Information Science, Economics, Banks and Banking, Organizational Science
Investigating the Effect of Brand Awareness and Brand Image on Purchase Behavior of Customers Journal title: International Journal of Research in Social Sciences Authors: Aylar Zeynalzade Subject(s): Economics, Education, Law, Linguistics, History , Anthropology, Geography
Celebrity endorsement and its impact on buying behaviour of college students: A study in Shivamogga city Journal title: International Journal of Research in Social Sciences Authors: Mrs. Deepa L. And Dr.Giridhar K.V Subject(s): Economics, Education, Law, Linguistics, History , Anthropology, Geography
A Study of the Factors Affecting Brand Love(Case Study: Fars Province Telecommunication Co. Staff) Journal title: Journal of Science and today’s world Authors: Ebrahim Beiraghipanah, Mehrnoosh Hooshmand Rad Subject(s): Chemistry, Environmental Sciences, Physics, Cellular Biology, Zoology and Animal Science, Geology, Mathematics Education
MARKALARIN SOSYAL MEDYA KULLANIMININ TÜKETİCİ DAVRANIŞI ÜZERİNDEKİ ETKİLERİ Journal title: The Turkish Online Journal of Design, Art and Design (TOJDAC) Authors: Cansu AYTAN, Emine Telci Subject(s):
SİYASİ KUTUPLAŞMANIN MARKA İMAJ VE İTİBARLARINA ETKİSİ: TÜRKİYE’DE TÜKETİCİNİN YAHUDİLİKLE İLİŞKİLENDİRDİĞİ MARKALARA BAKIŞI ÜZERİNE BİR ELEŞTİRİ Journal title: The Turkish Online Journal of Design, Art and Design (TOJDAC) Authors: Ayça C. KIRGIZ Subject(s):
The Effect of Global Advertisement Strategy on Brand Image in Laptop industry in Malaysia Journal title: Caspian Journal of Applied Sciences Research Authors: Abdolrazagh Madahi, Samine Musavi Subject(s):
BRANDS' SOCIAL MEDIA USAGE AND ITS EFFECTS ON CONSUMER BEHAVIOR Journal title: The Turkish Online Journal of Design, Art and Design (TOJDAC) Authors: Cansu AYTAN, Emine Telci Subject(s):
Positive Word of Mouth Marketing: Explaining the Roles of Value Congruity and Brand Love Journal title: Journal of Competitiveness Authors: Maisam Shirkhodaie, Mahsa Rastgoo-deylami Subject(s):
Employer Branding – A Threat or Your Advantage in 2014 Journal title: Journal of Tourism and Services Authors: Šárka Bendová, Milan R. Paták Subject(s):
WORD OF MOUSE IN THE WORLD OF BRANDS Journal title: Marketing Identity Authors: Jaroslav Světlík, Vladimír Vavrečka Subject(s):
The Effect of Brand Image, Price, and Brand Awareness on Brand Loyalty: The Rule of Customer Satisfaction as a Mediating Variable Journal title: GATR Global Journal of Business & Social Science Review Authors: Hendra Pratama, Budi Suprapto Subject(s):
Development and Validation Process of an Innovative Instrument to Assess Perception of Research University Image Journal title: GATR Global Journal of Business & Social Science Review Authors: Nooraini Mohamad Sheriff, Noordini Abdullah Subject(s):
