ASSESSMENT OF EFFICIENCY OF PSYCHOLOGICAL MECHANISMS OF INFLUENCE IN SOCIAL ADVERTISING Journal title: Problems of Psychology in the 21st Century Authors: Kolyshkina, TB, Markova, EV, Yurieva, TV Subject(s): Psychology
CELEBRITY AND BRAND ENDORSEMENT OF NON-PROFIT ORGANIZATIONS Journal title: Marketing Identity Authors: Magdaléna Kačániová, Zuzana Bačíková Subject(s):
LEXICAL AND SEMANTIC MARKERS OF INFLUENCE OF INTERPERSONAL SUB-CODES OF COMMERCIAL TV ADVERTISING Journal title: Наукові праці. Серія "Філологія. Мовознавство" Authors: O. Shcherbak Subject(s):
CULTURAL CODES WITH AN ONYMIC COMPONENT IN THE COMMERCIAL TELEVISION ADVERTISING: THE ASPECT OF IMPACT Journal title: Мова Authors: Elena V. SHCHERBAK Subject(s):
AS SEMANTIC CENTERS OF ADS IN THE ASPECT OF SUGGESTIVE DISCOURSE Journal title: Записки з українського мовознавства Authors: O.M. OIeksyuk Subject(s):
Language Means of Rhythmization of German Commercial Advertising Slogans Journal title: Вісник Житомирського державного університету імені Івана Франка Authors: T. P. Kovalyova Subject(s):
Discourse Analysis of Commercial Advertisements in the Context of Studying Consumption Practices Journal title: Соціологія: теорія, методи, маркетинг Authors: OL’HA GERUS Subject(s):
KEY WORDS OF ADVERTISING TEXTS AS CONCENTRATES OF SUGGESTIVE POTENTIAL OF LANGUAGE Journal title: Записки з українського мовознавства Authors: O. M. Oleksyuk Subject(s):
ADS IN THE ASPECT OF SUGGESTIVE DISCOURSE Journal title: Слов’янський збірник Authors: О. Oleksyuk Subject(s):
