CULTURAL CODES WITH AN ONYMIC COMPONENT IN THE COMMERCIAL TELEVISION ADVERTISING: THE ASPECT OF IMPACT
Journal Title: Мова - Year 2016, Vol 0, Issue 26
Abstract
The purpose of the article is to determine the definitive boundaries of the concept of «cultural code». The description of the influential linguosemiotics potency of the units with an onymic component, operating in the Ukrainian commercial television advertising, is the aim of this article too. In accordance with that, the object of our scientific interest were the cultural codes with an onymic component represented in the corresponding advertising contexts, and the subject − the suggestive transformations which they have caused. To obtain the reliable data we used the following methods: description, induction and deduction, monitoring, quantitative analysis, component and contextually-interpretive analysis. The result of solving the above mentioned problems was a comprehensive explanation of the essence of the influential substrate in the cultural codes and determining the suggestive intention of these units with the type of the onymic construct taken into account. Conclusions: the main influential potency of cultural codes with an onymic component is realised in the Ukrainian commercial television commercials due to their identifying, argumentative, and associative-generating functions.
Authors and Affiliations
Elena V. SHCHERBAK
Keywords
Related Articles
- EP ID EP393391
- DOI -
- Views 91
- Downloads 0
LINGUAL CONFESSIOLOGY IN THE SYSTEM OF MODERN GNOSEOSPHERE IN THE HUMANITIES: METHODOLOGICAL AND CONCEPTUAL BASES
The article explains the status of a new developing direction («a branch») of the cultural linguistics — the confessional linguistics proposed by us as a scientific discipline, it gives the categorical system characteris...
LINGUAXIOLOGY OF CRAFTSMANSHIP AND DILIGENCE IN THE HISTORY OF RUSSIAN LINGUAL CULTURE
The purpose of the research is to reveal the value dynamics of lingvocultural facts of objectifi cation of diligence and professionalism in the system of the Russian language and speech activity. The sources of the langu...
FUNCTIONAL AND STYLISTIC FEATURES OF THE USE OF ONYMS IN POETIC TEXTS BY M. VINGRANOVSKY
Purpose of the article is the analysis of functional and stylistic features of the use of onyms in poetic texts by M. Vingranovsky. These texts are the object of this research. According to previous studies in linguistic...
THE CONCEPT OF INTERTEXTUALITY AND COMPARATIVE STUDY OF LANGUAGES
Due to the continued development of the theoretical basis of comparative study of languages conditioned by the latest scientific achievements, there is an inevitable necessity of study of the рhenomenon of intertextualit...
INTERFERENTIAL ERRORS BY CHINESE STUDENTS DURING USE OF RUSSIAN PREPOSITIONS AND CONJUNCTIONS
The article analyzes the causes of interferential errors in the use of Russian prepositions and conjunctions by Chinese students. The typical errors of Chinese students in the use of Russian prepositions and conjunctions...