KEY WORDS OF ADVERTISING TEXTS AS CONCENTRATES OF SUGGESTIVE POTENTIAL OF LANGUAGE
Journal Title: Записки з українського мовознавства - Year 2018, Vol 0, Issue 25
Abstract
The article is devoted to the analysis of keywords, isolated from the texts of commercial advertising including advertising slogans, which are enriched by the suggestive effect and neuro-linguistic influential potential. A number of linguistic features of the fixed keywords are highlighted, their neurolinguistic programming (NLP)technologies reveal their predestined nature. In the article suggestive markers of lexical semantic level of Ukranian-language commercial advertisement are analysed. Quantitative indices of such units are established, their neuropsycholinguistic nature is explained. The functional role in designing of suggestive discourses is defined, stages of origin and formation of a communicative suggestion are described. The concept of a speech suggestion is detailed, approaches to its understanding and qualification of the main components are systematized. Be guided by classical and creative methods of the linguistic analysis (Milton model, predicate markers of the NLP) during the work the array of keywords and neurolinguistic markers is grouped. Relevant lexical semantic groups of speech suggestogen which maximize the corresponding communicative effect of such messages are emphasized. In the article we rely on the postulates of suggestive linguistics but the main methodological apparatus are the ideas and tools of neurolinguistic programming. Consequently, the complexity of SI as an object of study, its multidimensional nature and the practical absence of relevant and effective research methods predetermine the urgent need for further investigation and scientific qualification of this phenomenon.
Authors and Affiliations
O. M. Oleksyuk
Keywords
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- EP ID EP626106
- DOI 10.18524/2414-0627.2018.25.141378
- Views 63
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