Impact of Internal and External Facilitators of Marketing Innovation: A Proposed Framework for Nigerian SMEs Journal title: International Journal of Management Sciences Authors: Garba Muddaha, Yeoh Khar Kheng Subject(s): Economics, Marketing, Management Science
Fast-Tracking SMEs Marketing Innovation: The Complementary, Substitute and Contingent Roles of Internal and External Resources Journal title: International Journal of Management Sciences Authors: Garba Muddaha, Yeoh Khar Kheng Subject(s): Economics, Marketing, Management Science
Formation of the Innovation Component of Marketing Technologies of Enterprises That Produce Mineral Waters Journal title: Бізнес Інформ Authors: Olena Golodniuk Subject(s):
The Strategic Monitoring of Marketing Innovations in the Model of Innovative Development of Enterprise Journal title: Бізнес Інформ Authors: Nataliya Tarnavska, Olena Golodniuk Subject(s):
Analiza efektywności działań innowacyjnych w obszarze marketingowym i organizacyjnym w przedsiębiorstwach przemysłu przetwórczego Analysis of effectiveness of activities for marketing and organisational innovations in manufacturing enterprises Journal title: Annales Universitatis Mariae Curie-Skłodowska Sectio H Oeconomia Authors: Arkadiusz Kijek Subject(s):
MARKETING INNOVATION AS A PREREQUISITE OF BUSINEES DEVELOPMENT Journal title: Економічна стратегія і перспективи розвитку сфери торгівлі та послуг Authors: Olena Zhegus Subject(s):
The Impact of Service Innovation on Tourist Satisfaction: Evidence from the Malaysian Tourism Industry Journal title: GATR Global Journal of Business & Social Science Review Authors: Boon Liat Cheng Subject(s):
Marketing innovations as a source of competitive advantage of the universities Journal title: Marketing Instytucji Naukowych i Badawczych Authors: Zygmunt Waśkowski, Anna Jasiulewicz Subject(s):
Innowacje marketingowe w działalności przedsiębiorstw handlowych, Marketing innovations in the operation of commercial enterprises Journal title: Annales Universitatis Mariae Curie-Skłodowska Sectio H Oeconomia Authors: Maria Sławińska Subject(s):
RELATIONSHIP BETWEEN MARKETING AND INNOVATION IN THE ENTERPRISE Journal title: Наукові праці. Серія "Економіка" Authors: L. Melnychuk, L. Melnychuk Marushchak Subject(s):
CLASSIFICATION OF MARKETING RESEARCHES ON INNOVATION PRODUCT Journal title: Фінансово-кредитна діяльність: проблеми теорії та практик Authors: M. Resler Subject(s):
NETWORK MINING FOR MARKETING INNOVATION: EVIDENCE FROM TOURISM COMMUNITY ENTERPRISES Journal title: Polish Journal of Management Studies Authors: Kritsada Patluang Subject(s):
Forming tools of marketing innovation in the food industry Journal title: Формування ринкових відносин в Україні. Збірник наукових праць Authors: K. O. SHULAKOVA, V. D. MUSIENKO Subject(s):
INTEGRAL ASSESSMENT OF THE INNOVATION OF THE ENTERPRISE'S ACTIVITY Journal title: Вісник Київського національного торговельно-економічного університету Authors: Hanna BLAKYTA, Halyna LANOVSKA Subject(s):
ACCOUTING AND MARKETING DIMENSIONS OF INNOVATIONS Journal title: e-Finanse Authors: Anna Dyhdalewicz, Urszula Widelska Subject(s):
