The communication effects of sponsorship in local sports markets Journal title: Quality in Sport Authors: Sławomir Kowalski Subject(s): Business Administration, Sports and Recreation, Human Resource Management, Management and Strategy, Entertainment, Sports and Gaming Law, Management and Marketing, Professional Sports
The marketing in crisis situations on the example of the volleyball club AZS Częstochowa SSA Journal title: Quality in Sport Authors: Sławomir Kowalski Subject(s): Business Administration, Sports and Recreation, Human Resource Management, Management and Strategy, Entertainment, Sports and Gaming Law, Management and Marketing, Professional Sports
Kibic, czyli prosument na rynku sportu na przykładzie fanów Pogoni Szczecin Journal title: Quality in Sport Authors: Mateusz Brzeźniak Subject(s): Business Administration, Sports and Recreation, Human Resource Management, Management and Strategy, Entertainment, Sports and Gaming Law, Management and Marketing, Professional Sports
Analiza działalności w mediach społecznościowych klubów PlusLigi w siatkówce mężczyzn Journal title: Quality in Sport Authors: Roksana Płonka Subject(s): Business Administration, Sports and Recreation, Human Resource Management, Management and Strategy, Entertainment, Sports and Gaming Law, Management and Marketing, Professional Sports