PLACE BRANDING AKO FENOMÉN GLOBALIZUJÚCEHO SA SVETA. TEORETICKÉ VÝCHODISKÁ Journal title: FOLIA GEOGRAPHICA Authors: Jana MICHALKOVÁ Subject(s):
CONCEPT OF “FIGURE OF MERIT” FOR PLACE MARKETING IN DIGITAL NOMADISM AGES Journal title: Marketing Identity Authors: Dušan Mladenović Subject(s):
Sport Events as a Part of the Urban Marketing Strategy in the Context of Contemporary Trends in the Market for Sports and Recreation Journal title: Zeszyty Naukowe Wyższej Szkoły Bankowej w Poznaniu Authors: Agata Basińska-Zych, Bernadeta Hołderna-Mielcarek Subject(s): Banks and Banking, Finance and Financial Services, Marketing, Law and Economics
Digital communication and place brands – experience, participation, co-creation Journal title: Zeszyty Naukowe Wyższej Szkoły Bankowej w Poznaniu Authors: Marta Hereźniak Subject(s): Banks and Banking, Finance and Financial Services, Marketing, Law and Economics
CREATIVITY IN THE PERCEPTION OF SENSORY LANDSCAPES AND THEIR ROLE IN PLACE BRANDING: THE CASE OF THE REGIONAL UNIT OF MAGNESIA, GREECE Journal title: International Journal of Humanities and Social Sciences Authors: Katsafadou Sotiria, Lalou Georgia, Deffner Alex-Michael Subject(s):
Travel Writing in Place Branding - A Case Study on Nantes Journal title: Journal of Tourism, Heritage & Services Marketing Authors: Charlie Mansfield Subject(s):
PARTICULARITIES OF PLACE BRANDING IN THE EUROPEAN COUNTRIES Journal title: Economie şi sociologie Authors: Olga PERCINSCHI, Igor Yegorov Subject(s):
Smart versus Digital. Integrating Technology in city Branding Journal title: EUROLIMES Authors: Mirela MĂRCUŢ Subject(s):
Symbols of the city of Lublin in the perception of its inhabitants in the light of quantitative and qualitative research Journal title: Annales Universitatis Mariae Curie-Skłodowska Sectio H Oeconomia Authors: Krzysztof Raganowicz, Olga Smalej Subject(s):
Influence of the Services Marketing Mix and Place Branding on Tourism Destination Image Journal title: Revista CEA Authors: Heppy Agustiana Vidyastuti Subject(s): Economics, Management Science/Operations Research, Banks and Banking, Finance and Financial Services, Marketing, Management Science, Accounting
