DO NEGATIVE INCIDENTS AND CORPORATE SOCIAL RESPONSIBILITY INFLUENCE ON SPONSORS’ STOCK ABNORMAL RETURNS? Journal title: Asian Economic and Financial Review Authors: Huei-Wen Lin| Department of Finance and Banking, Aletheia University, Taiwan Subject(s): Economics, Finance and Financial Services
THE IMPACT OF MATCH-FIXING SCANDALS ON THE STOCK RETURNS OF PARENT COMPANIES AND SPONSORS: EVIDENCE FROM CHINESE PROFESSIONAL BASEBALL LEAGUE IN TAIWAN Journal title: Asian Economic and Financial Review Authors: Huei-Fu Lu*| Department of Sport Management, Aletheia University, Taiwan, Tien-Tze Chen| Department... Subject(s): Economics, Finance and Financial Services
Analysis of the sponsorship activities of the Organizing committee «Kiev City marathon – 2014» Journal title: Slobozans`kij Naukovo-Sportivnij Visnik [Slobozhanskyi Herald of Science and Sport] Authors: Olena Yarmolyuk| Национальный юридический университет имени Ярослава Мудрого, Anna Zolotaryova| Харь... Subject(s): Education, Sports and Recreation, Rehabilitation, Health and Wellness
Sport Marketing Consulting Strategies and Tactics: Bridging the Academy and the Practice Journal title: Choregia Authors: Larry DeGaris| Ph. D., University of Indianapolis Subject(s): Sports and Recreation, Adapted Physical Activity
National Survey of Interscholastic Sport Sponsorship in the United States Journal title: Choregia Authors: David Pierce| School of Physical Education, Sport and Exercise Science, Ball State University, Leigh... Subject(s): Sports and Recreation, Adapted Physical Activity
Using mobile marketing to engage NASCAR fans and increase sales Journal title: Choregia Authors: Mark Dodds| Assistant Professor, SUNY Cortland, Larry DeGaris| Associate Professor, University of In... Subject(s): Sports and Recreation, Adapted Physical Activity
The Influence of the Paralympic Sponsorship on Consumers' Purchase Intention: The Mediating Role of Corporate Image Journal title: Choregia Authors: Sang Back Nam| College of Arts & Sports, Hanyang University, Kwang Yong Lee| Department of Sport and... Subject(s): Sports and Recreation, Adapted Physical Activity
Sport commercialism and its impact on sponsorship strategy Journal title: Choregia Authors: Tracy Trachsler (PhD)| Sport Management Department at SUNY Cortland NY, USA, Laurence DeGaris (PhD)|... Subject(s): Sports and Recreation, Adapted Physical Activity
UEFA Champions League Sponsorship Awareness and Financial Performance Journal title: Choregia Authors: Ourania Vrondou| Department of Sport Management, University of Peloponnese, Panagiotis E. Dimitropou... Subject(s): Sports and Recreation, Adapted Physical Activity
Consumer Impressions of Sport Corruption Journal title: Choregia Authors: Mark Dodds| SUNY Cortland Subject(s): Sports and Recreation, Adapted Physical Activity
Teachers and Parent’s Role in Improving Reading Culture: The Case of Etago Division, Gucha South District – Kenya Journal title: International Journal of Management Sciences Authors: Martin Onsiro Ronald, Masese chuma Benard, Josephine Kerubo Ondari Subject(s): Economics, Marketing, Management Science
The Effect of Simultaneous Sponsorship of Rival Football Teams Journal title: BAR: Brazilian Administration Review Authors: Amorim, João Guilherme Barbosa de; Almeida, Victor Manoel Cunha de Subject(s): Business Administration, Educational Administration
Sports Mega-Event Sponsorship: The Impact of FIFA Reputation and World Cup Image on Sponsor Brand Equity Journal title: BAR: Brazilian Administration Review Authors: Coelho, Mariana Guará Rocha; Amorim, João Guilherme Barbosa de; Almeida, Victor Manoel Cunha de Subject(s): Business Administration, Educational Administration
Culture and Art Sponsorship Adaptation Possibilities within the Framework of the Corporate Social Responsibility Strategy Journal title: International Journal of Contemporary Management Authors: Katarzyna Kopeć Subject(s): Management
The reform in the public sector of culture ‒ opportunity or threat? Journal title: Zeszyty Naukowe Małopolskiej Wyższej Szkoły Ekonomicznej w Tarnowie Authors: Jerzy Łysiński Subject(s):
