Culture and Art Sponsorship Adaptation Possibilities within the Framework of the Corporate Social Responsibility Strategy
Journal Title: International Journal of Contemporary Management - Year 2010, Vol 9, Issue 2
Abstract
The article focuses on the sphere of culture as a subcategory of the corporate social responsibility strategy. It analyses the aspect of sponsorship activity that can be effectively adopted/used within the framework of the strategy of socially responsible enterprises. The author lays a particular stress on the approach towards the inclusion of culture and arts related objectives in the sponsorship activity undertaken by enterprises.
Authors and Affiliations
Katarzyna Kopeć
Keywords
Related Articles
- EP ID EP57870
- DOI -
- Views 163
- Downloads 0
Wpływ elastyczności zatrudnienia na zaangażowanie pracowników – perspektywa pracodawcy
W artykule przedstawiono wyniki badań pilotażowych, których celem była diagnoza wpływu elastyczności zatrudnienia na zaangażowanie pracowników. Na podstawie uzyskanych odpowiedzi można stwierdzić, że w badanych organizac...
The Learning Organization Idea in the Context of Organizational Learning and Knowledge Management
[b]Background. [/b]There is a terminological disorder regarding the concepts of organizational learning, learning organization and knowledge management. Two of these concepts are regarded as ambiguous.[b]Research aims.[/...
The paradigms of management sciences
This paper presents an analysis of paradigms of management sciences. First of all the author presents the various possible typologies of organization and management paradigms and chooses the most adequate, in terms of th...
Microblogging as a communication tool used in an off-shore organization
Social media networks are becoming important tools in geographically dispersed organizations that demand global communication capabilities. Microblogging in particular is a relatively new instrument which manages to focu...
Network Collaboration in Public Administration Exampled by Benchmarking
Nowadays the issue of the improvement of the quality of service provided by public administration is a key one. One of the forms of the improvement is to acquire knowledge from other people, or organisations. It requires...