Culture and Art Sponsorship Adaptation Possibilities within the Framework of the Corporate Social Responsibility Strategy
Journal Title: International Journal of Contemporary Management - Year 2010, Vol 9, Issue 2
Abstract
The article focuses on the sphere of culture as a subcategory of the corporate social responsibility strategy. It analyses the aspect of sponsorship activity that can be effectively adopted/used within the framework of the strategy of socially responsible enterprises. The author lays a particular stress on the approach towards the inclusion of culture and arts related objectives in the sponsorship activity undertaken by enterprises.
Authors and Affiliations
Katarzyna Kopeć
Keywords
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