GESTÃO DAS INFORMAÇÕES DE MODA NO VAREJO DE LOJAS MULTIMARCAS E MARCAS LOCAIS DE VESTUÁRIO FEMININO DE SHOPPINGS DE PORTO ALEGRE
Journal Title: Revista Competência - Year 2009, Vol 2, Issue 1
Abstract
Th e information about fashion tendency moves in some directions to reach the fi nal consumer. Retail fashion stores are part of a fashion chain based on the ephemerality of the contemporary society. Moreover, they are prepared for the climax and for the decline of products usage, as well as to the desire of new models and color of consumers. Researches of new fashion tendencies in order to fi nd what consumers desire is part of the marketing process, which is established in two axes that are going to be considered in this work: information and consumption. Assuming that fashion establishments associated to fashion retail stores are fragmented, and that updated information is an index of success of those establishments, this study questions the fashion information directions, related to buying and selling goods strategies through research.
Authors and Affiliations
Carlos Th eodoro Strey Débora Elman Jandora Alvarez da Fonseca Ananda Shopie Quadros Gonçalves
Keywords
Related Articles
- EP ID EP677110
- DOI https://doi.org/10.24936/2177-4986.v2n1.2009.110
- Views 377
- Downloads 0
GESTORES ESCOLARES: ENTRE DESAFIOS E AÇÕES HUMANIZADAS
Las nuevas formas de vivir, producir, relacionarse, aprender, vivir en la sociedad contemporánea requieren que las instituciones educativas actualicen, revisen sus paradigmas, repiensen sus prácticas y formas tradicion...
APRENDIZAGEM ONLINE NA PERSPECTIVA TRANSDISCIPLINAR: EXPERIÊNCIAS DESENVOLVIDAS NO SESC-SP
Thinking the development of an electronic format course in perspective of the complex thinking of Edgar Morin refers to the search for the understanding of transdisciplinarity and how it is challenging and innovative f...
RESSIGNIFICANDO O PROCESSO DE MUDANÇA NAS ORGANIZAÇÕES DE EDUCAÇÃO SUPERIOR
The text aims to bring to light the theoretical refl ection on the importance of change in educational organizations, by expanding space for refl ection and participation, by development of innovative and strategic act...
EDUCAÇÃO PARA SAÚDE DO CATADOR DE MATERIAL RECICLÁVEL: PRODUÇÃO EM PROGRAMAS DE PÓS-GRADUAÇÃO DO CONTEXTO NACIONAL
This study demonstrates and classifies the production of theses and dissertation of the post-graduation programs in the national context, from 1990 to 2012 that articulate aspects pertaining to health education full of...
ESTUDO DA CAPACIDADE DE USO DA INTERNET POR REDE WI-FI NA HOTELARIA DE PORTO ALEGRE
The tourism boom has provided a spectacular expansion of the hotel industry, which has required monitoring and improvement of technological advances, with a view to adapting and training to meet the changing needs of m...