A Business Model and Swat Point of Views to Describe the Prepaid Electricity Business Unit in Indonesia National Electrical Company
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 7
Abstract
In 2008, X Company as the sole provider of electricity in Indonesia tested first the application of prepaid electricity. Some expectations with the implementation of this prepaid electricity for customers, include electric power saving, ease in controlling the household budget, reduce electricity subscription fee every month, and declining numbers of electrical leakage in the community. As for company itself as the provider of the application of prepaid electricity can speed up the cash inflow for the company, reduced electricity arrears, as well as ease in calculation of electric power needs to be supplied to the public. Through the benefits to be gained from these prepaid electricity, the company expect the number of prepaid electricity users can be increased. To support the prepaid electricity program, the company launch prepaid migration program free of charge. This program is valid for existing customers who want to switch from postpaid to prepaid meter, or for people who need a new installation.A business model canvas (BMC) and SWOT analysis are used as the analysis tool.
Authors and Affiliations
Rizki Adipratama, Satria Fadil Persada, Indung Sudarso
Keywords
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- EP ID EP412218
- DOI 10.9790/487X-2007065357.
- Views 93
- Downloads 0
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