Purple Economy:-Component of a Sustainable Economy in India
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 12
Abstract
The purple economy is multidisciplinary, in that it enriches all goods and services by capitalizing on the cultural dimension inherent to every sector. The context of the purple economy is that of the growing importance of culture in contemporary society. The factors involved in this include in particular: a global economic and political readjustment in favour of emerging countries, a return to local environments, new forms of claims, growing social demand for quality based on cultural consumption patterns, innovative approaches and so on. The purple economy is that part of the economy which contributes to sustainable development by promoting the cultural potential of goods and services. “The purple economy refers to taking account of cultural aspects in economics. It designates an economy that adapts to the human diversity in globalization and that relies on the cultural dimension to give value to goods and services.”In fact the growth in the cultural component attached to products is linked to each territory’s cultural vitality. This paper focus on the contribution of purple economy in sustainable development and it is found that purple economy focus on to the cultural values put in goods and services and makes a healthy economy condition.
Authors and Affiliations
Dr. Santosh Kumar Tripathi, Miss Snehlata Jaiswal
Keywords
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