A Study on the Product Performance of Television Brands: In the Metropolitan City of Kolkata and Its Suburbs
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 4
Abstract
After consumers obtain and use a product or service, they tend to develop feelings of satisfaction or dissatisfaction towards it. Consumer satisfaction may be defined as the attitude formed toward a good or service as a result of its purchase. It is a post choice evaluative judgment resulting from a specific selection. A number of theoretical models have been proposed to explain the development of consumer satisfaction/ dissatisfaction. One approach is called the expectancy disconfirmation model. Based upon the use of a particular brand, as well as upon the use of other brands in the product class, consumers develop two different types of beliefs. They form expectations of how the brand should perform and beliefs about how the brand actually performs. Consumers are then conceptualized as comparing actual product performance with expected product performance.If performance falls below expectations, emotional dissatisfaction results. If performance is above expectations, emotional satisfaction results.If performance is not perceived as different from expectancies, expectancy confirmation occurs. In our paper, we have tried to observe and study how the various factors influence the formation of actual performance of television buyers in the metropolitan city of Kolkata and its suburbs.
Authors and Affiliations
Subhajit Basu Chowdhury
Keywords
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- EP ID EP410206
- DOI 10.9790/487X-2004035366.
- Views 41
- Downloads 0
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