A CONCEPTUAL FRAMEWORK ON EXAMINING THE INFLUENCE OF BEHAVIORAL TRAINING & DEVELOPMENT ON CSR: AN EMPLOYEES’ PERSPECTIVE APPROACH
Journal Title: European Journal of Business and Social Sciences - Year 2013, Vol 2, Issue 1
Abstract
The current paper aims to investigate the impact of behavioral training and development on the level of employees’ involvement in CSR and its impact on their motivation, job satisfaction, and their role in corporate identity building. The proposed model in this paper constitutes five variables. Employee involvement in CSR as an independent variable influences employee motivation and job satisfaction (mediating variables), moderated by behavioral training and development (moderating variable), which ultimately influence dependent variable “corporate identityâ€. Based on extensive literature review, our findings are also reliable with the consideration view of behavioral training and development, which would also result in increasing employees’ knowledge, skills, and abilities regarding CSR. This research provides insights to managers about the importance of behavioral training and development of employees especially in comprehension, implementation, and optimum utilization of CSR initiatives.
Authors and Affiliations
Arslan Ayub| (Corresponding Author) Iqra University Islamabad, Pakistan (44000) MS MGMT Sciences +92 321 6809171 ayub_arslan@ymail.com, Hanan Iftekhar| Iqra University Islamabad, Pakistan (44000) MS MGMT Sciences +92 321 8654666 hanan.iftekhar@gmail.com, Muhammad Salman Aslam| Iqra University Islamabad, Pakistan (44000) MS MGMT Sciences +92 331 7825276 msalman71f@yahoo.com, Adeel Razzaq| Iqra University Islamabad, Pakistan (44000) MS MGMT Sciences +92 307 8466533 m.adeel67@yahoo.com
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- EP ID EP10246
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