A CONCEPTUAL FRAMEWORK ON EXAMINING THE INFLUENCE OF BEHAVIORAL TRAINING & DEVELOPMENT ON CSR: AN EMPLOYEES’ PERSPECTIVE APPROACH
Journal Title: European Journal of Business and Social Sciences - Year 2013, Vol 2, Issue 1
Abstract
The current paper aims to investigate the impact of behavioral training and development on the level of employees’ involvement in CSR and its impact on their motivation, job satisfaction, and their role in corporate identity building. The proposed model in this paper constitutes five variables. Employee involvement in CSR as an independent variable influences employee motivation and job satisfaction (mediating variables), moderated by behavioral training and development (moderating variable), which ultimately influence dependent variable “corporate identityâ€. Based on extensive literature review, our findings are also reliable with the consideration view of behavioral training and development, which would also result in increasing employees’ knowledge, skills, and abilities regarding CSR. This research provides insights to managers about the importance of behavioral training and development of employees especially in comprehension, implementation, and optimum utilization of CSR initiatives.
Authors and Affiliations
Arslan Ayub| (Corresponding Author) Iqra University Islamabad, Pakistan (44000) MS MGMT Sciences +92 321 6809171 ayub_arslan@ymail.com, Hanan Iftekhar| Iqra University Islamabad, Pakistan (44000) MS MGMT Sciences +92 321 8654666 hanan.iftekhar@gmail.com, Muhammad Salman Aslam| Iqra University Islamabad, Pakistan (44000) MS MGMT Sciences +92 331 7825276 msalman71f@yahoo.com, Adeel Razzaq| Iqra University Islamabad, Pakistan (44000) MS MGMT Sciences +92 307 8466533 m.adeel67@yahoo.com
Keywords
Related Articles
- EP ID EP10246
- DOI -
- Views 390
- Downloads 21
THE IMPORTANCE OF CREATING CUSTOMER RELATIONSHIPS IN THE SERVICE ENCOUNTER
The service area has known a serious growth starting with the beginning of the world economic crisis. The development of marketing tools in the service sector has brought to attention the importance of having loyal cu...
RELIGIOSITY AND TOLERANCE IN MENA COUNTRIES: A MULTILEVEL ANALYSIS
Tolerance is an awareness of the diversity of race, religion, language, life styles, choices, and values and accepting these natural diversities of human beings. The concept of tolerance is an essential component of m...
THE EFFICIENCY OF USING TECHNOLOGY IN TEACHING DEAF STUDENTS THE SKILLS OF READING AND WRITING IN ENGLISH IN THE KINGDOM OF SAUDI ARABIA
This study examined the efficiency of using technology in teaching deaf students the skills of reading and writing in English in the Kingdom of Saudi Arabia. The study used semi-experimental methodology since it is ap...
Factors Affecting Adult Learning And Their Persistence: A Theoretical Approach
This article reviews the literature on the concept of adult learning and systems theories and provides factors influencing their persistence in schooling. The review discusses adult learning experiences and factors in...
PENETRATION PRICING STRATEGY AND PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN KENYA
This paper examines the relationship between penetration pricing strategy and the performance of the SMEs in Kenya. The population for this study consisted of members of staff of selected SMEs in Kenya. Stratified ran...