A Critical Study on Consumer Behaviour Regarding Purchase of Products from Shopping Malls
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 7
Abstract
Retailing in a layman‟s language involves the procurement of varied products in large quantities from various sources and their sales in small lot for direct consumption to the purchaser. The retail sector in India is witnessing a huge revamping exercise as traditional markets make way for new formats such as departmental stores, hypermarkets, supermarkets, speciality stores and shopping malls. Western-style malls have begun appearing in metros and second-rung cities alike introducing the customers to a shopping experience likes never before. In response to the growing importance of services in the economy and recognition by the different firms to use, services as a distinguishing factor, the study about to study consumer perception regarding purchase of products from big shopping malls in Chandigarh. This study included the awareness level of citizens of Chandigarh regarding the shopping malls, and the factors influencing the customer‟s decision to visit shopping malls and the study of satisfaction level of customers.
Authors and Affiliations
Dr. Ajit Kumar Bansal and Anu Bansal
A STUDY OF PROBLEMS FACED BY THE CUSTOMERS TOWARDS THE BANKING SERVICES IN SIVAKASI BLOCK
“Now-a-days the importance of customers is very significant that they are forced to determine what type of service should be produced for them, where, when and at what price the services will be rendered. Even though t...
MOBILE LEARNING EMPOWERING RURAL WOMEN A STUDY OF VIDIYAL (NGO) IN THENI DISTRICT, TAMILNADU
Seventy-five per cent of the world‟s poorest people – 1.05 billion women, children and man – live in rural areas and depend on agriculture and related activities for their livelihoods. Conventional wisdom would lead us...
A COMPARATIVE STUDY ON SELECTED CERAMICS INDUSTRY IN INDIA
Performance evaluation of ceramic industry of india and to test its financial soundness. The main aim is achieved through ratio analysis of selected ceramic (Somany, Nitco, Kajaria and Hsil companies in india. The fina...
GLOBALIZATION & TRADE IN TEXTILE INDUSTRY
This paper outlines the Globalization as the growth of economic activity or spanning politically of national and regional boundaries. It means the increased movement across those boundaries of goods and services, via t...
Simulation of processing financial and economic information in the integrated information systems of the treasury
Intoduction.At the formation of the treasury structures within some enterprises and holding companies on the basis of the systematic approach it is supposed to conduct activities in two stages. Thus, if the first one s...