A Critical Study on Consumer Behaviour Regarding Purchase of Products from Shopping Malls
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 7
Abstract
Retailing in a layman‟s language involves the procurement of varied products in large quantities from various sources and their sales in small lot for direct consumption to the purchaser. The retail sector in India is witnessing a huge revamping exercise as traditional markets make way for new formats such as departmental stores, hypermarkets, supermarkets, speciality stores and shopping malls. Western-style malls have begun appearing in metros and second-rung cities alike introducing the customers to a shopping experience likes never before. In response to the growing importance of services in the economy and recognition by the different firms to use, services as a distinguishing factor, the study about to study consumer perception regarding purchase of products from big shopping malls in Chandigarh. This study included the awareness level of citizens of Chandigarh regarding the shopping malls, and the factors influencing the customer‟s decision to visit shopping malls and the study of satisfaction level of customers.
Authors and Affiliations
Dr. Ajit Kumar Bansal and Anu Bansal
Keywords
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