Work / Life Balance In Corporate Sector
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 1
Abstract
Life is moving very fastly. People are not able balance their work / life. They are facing a lot of problems in their daily life. Tight schedules, pressure of the boss to do the work into stipulated time, never ending meetings etc. makes the person tired and he / she do not remain able to enjoy his life at home with their spouse and children. Can the existence of work-life balance programs be attributed to a realization of social responsibility by the employers towards their employees or to a realization of the competitive advantage it offers to employers? Before we can answer this question, we need to define what work-life balance is and various factors associated with it, which is also the purpose of this article. In the fast moving life, there are many pressures that new-age couples have to deal with- running a home, doing daily chores like cooking/cleaning, raising children and handle the tight deadlines at work. The changing economic conditions and social demands have changed the nature of work throughout the world. Originally, work was a matter of necessity and survival. Throughout the years, the role of "work" has evolved and the composition of the workforce has changed. Today, work is widely viewed as a source of personal satisfaction. A good balance in work and life can play a phenomenal role in the attainment of personal and professional goals. The objective of this paper is to understand the various issues that have come to the forefront due to the dynamic nature of work. Can the existence of work-life balance programs be attributed to a realization of social responsibility by the employers towards their employees or to a realization of the competitive advantage it offers to employers? Before we can answer this question, we need to define what work-life balance is and various factors associated with it, which is also the purpose of this article. By definition work life balance is about people having measure of control over when, where and how they work. There is a view that work-life balance only in the framework of what the company does for the individual.
Authors and Affiliations
Prerna
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