CRISIS MANAGEMENT
Journal Title: International Journal of Marketing and Technology - Year 2011, Vol 1, Issue 7
Abstract
The current economic crisis cannot be an excuse to postpone international mobilization of funds to halt climate change – said by Chilean President Michelle Bachelet said recently in India. Crisis avoidance can be as mundane as the internal financial controls that prevent embezzlement or the squandering of corporate resources. Some crises are self-inflicted. These can be avoided by thoughtful anticipation of the consequences of company policies and actions.
Authors and Affiliations
Dr. (Mrs. ) A. Kumudha and Mr. K. Prabakar
Keywords
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