M-Commerce Challenge Model for Quality control
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 2
Abstract
The initial hype created by the emergence of mobile computing technologies has slowly given way to a large amount of skepticism. Even though some m-commerce applications have already made their way to the marketplace, experts now predict that it will still be some time before the potential of M-commerce can finally be realized. This pessimism is largely due to the fact that the technologies involved are still not mature enough, and it will cost a great deal in terms of resources and effort to install the required infrastructure. M-commerce faces many challenges today. Various solutions have been suggested, some realizable with today’s technology, some not. In the end, however, only the users of the applications will determine the level of success of m-commerce. Unless it becomes easier and cheaper to transact business using m-commerce applications than by using conventional methods, applications will not become popular, either with users or providers. Companies involved in providing m-commerce services must also be convinced that they will receive a return on the large investments they are making in setting up the necessary infrastructure. In this paper, we present a challenge model for mobile commerce. We analyze the impediments and their inter-relationships, and also discuss the benefits and disadvantages of mobile commerce.
Authors and Affiliations
Amit Yadav, Sumit Bhatnagar and Sanjeev Panwar
Keywords
Related Articles
- EP ID EP19399
- DOI -
- Views 370
- Downloads 18
Economic Growth, Corruption and Poverty
Roots of corrupt and disloyal practices can be found in the history of human civilisation. Corruption, in some form or the other, existed since human lives became institutionalised and leader-follower relationship star...
FDI and Indian Retail Sector – The Path Ahead
Indian economy is growing by 8% a year, its stock market rose by nearly 40% in 2005 and foreign investors are flooding in. There are about nine million small grocery shops in India whichever way you measure it, busines...
An empirical analysis of effect of advertising on marketing of FMCG product
Fast-moving consumer goods (FMCG) are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as soft drinks, toiletries, and grocery items. Though the absolute profit made on...
Industrial Relations: An approach to improve Productivity and Profitability referring to select units of Mumbai Industries Development Corporation
Growing productivity and profitability is a result of industrialisation. The success of the industry and economic development depends on harmonious industrial relations. No organization can operate entirely without hum...
APPRAISAING THE PERFORMANCE: A STUDY ON PUBLIC AND PRIVATE SECTOR ORGANIZATIONS
Appraising the performance of the human resources is the most vital goal of the organization. The success of any organization depends on the effectiveness of the recruited people and that can be achieved by measuring t...