Influence of E-commerce and its emerging innovations in banks
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 8
Abstract
The study pursues to stretch an overall interpretation on E-commerce as an innovative hi-tech tool with distinct concentration of the emerging influence on customer relationship management (CRM) in banks. In present contemporary globalize scenario several innovative technologies especially the internet have been changing the ways of doing businesses through E-Commerce. The E-Commerce is an extensively information- intensive and thus makes it important to recognize new development in strategy to create value through the e-commerce on customer relationship management (CRM). We live in a technological epoch and customers are now fuelled by internet-induced potentials and an even increasing mood of resourcefulness. Actually presence of information technology, internet and other associated technologies provides an extraordinary support for the growth and development of E-commerce to create value through the system. We live in a technological epoch and customers are now fuelled by Internet induced potentials. Ecommerce emerges from the internet and its associated web technologies to facilitate the implementation of Customer Relationship Management (CRM). This study is an attempt to understand E-commerce in present globalize scenario. It also focuses on the E-commerce from the perspective of customers and banks in India. This study is based on Internet or web –based interaction to create a high volatile relationship in the banking sector.
Authors and Affiliations
Sana Rehman
Keywords
Related Articles
- EP ID EP19540
- DOI -
- Views 344
- Downloads 13
Measuring The Effectiveness Of Service Convenience For Retail Stores Of Electronic Goods In Ahmedabad City
As organized retail grows, we expect the market to be more competitive by providing more choices to consumers and retailers. At this point, developers will have to work harder to create a differentiation for their prod...
ECONOMIC VALUE ADDED (EVA) AND OTHER ACCOUNTING PERFORMANCE INDICATOR: AN EMPIRICAL ANALYSIS OF INDIAN AUTOMOBILE INDUSTRY
The growth of Indian capital market has increased the pressure on the companies to consistently perform better. Corporate performance is affected by various factors ranging from company specific, industry specific and...
BANKING SECTOR REFORMS AND IT’S IMPACT ON INDIAN ECONOMY
Indian economy has been recording impressive growth rates since 1991. The main thrust of the financial sector reforms has been the creation of efficient and stable financial institutions and development of the markets,...
The concepts of defining joint venture (arrangement) in Uzbekistan
The current business environment is getting more and more complicated, as well as experiencing great changes while firms pursue competitive advantage through collaborative alliances and partnerships. Consequently, repo...
Mode l Development and Validation for S tudy ing Consumer Preferences of Car Owners
Globalization and liberalization, with the entry of many prom inent foreign manufacturers, changed the automobile scenario in India, since early 1990‟s . Manufacturers such as Ford, General Motors, Hond...