Marketing of Nanobiogarments
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 4
Abstract
The amalgamation of science and fashion lead to the emergence of “Nanobiogarments”. As the market is at its recession, the growth of apparel industry is burgeoning year by year. The market of India is also affected by the overall growth rate of the apparel industry of the world and has been grown from 2008 to 2009 by 68.8%. This creates an opportunity for various companies to enter the Indian market with their innovative products in clothing and Nanobiogarments are such products. Nanobiogarments are the garments having anti-allergic, anti-microbial and moisture retaining capacity. It also helps in improving the physical, mental and spiritual health. The garments are made up of organic fibres and herbal dyes, also it constitutes of various wellness properties like colour therapy, crystal therapy and obesity treatments. The use of nanotechnology is the remarkable work in the area of garments making the cloth as Nanobiogarments i.e. inculcating nanotechnology and medicinal biology in the clothing. The nanoparticles used are silver, gold, copper, palladium, silicon etc. Its applications are in both the ways i.e. medicinal as well as technological. Since the Nanobiogarments are new to the market and still R & D is going on, its position in the market is unpredictable as it can be a success if enthused in right direction or it can be a failure. This paper includes marketing mix analysis, product analysis, industry analysis and quality consciousness which provides an insight about the present and future market of the product.
Authors and Affiliations
Divya Christopher, Nidhi Maheshwari and Nitin Kapoor
Keywords
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