ANALYSIS RELATIONSHIP BETWEEN PRODUCT RECALL AND CORPORATE REPUTATION
Journal Title: International Journal of Marketing and Technology - Year 2017, Vol 7, Issue 10
Abstract
In this study, it is investigated that the relationship between product recall and corporate reputation. A Questionnaire has been used in the research. There are two main scales. Product recall (Magno, 2012) and corporate reputation (Fornbrun et. al 1999) are scales. Data collected from Faculty of Economics and Administrative Sciences students. The outcomes demonstrate that there is a relationship between product recall and corporate reputation
Authors and Affiliations
Nihan OZGUVEN TAYFUN
Keywords
Related Articles
- EP ID EP19669
- DOI -
- Views 408
- Downloads 19
SERVICE RESPONSIVENESS ON CUSTOMER SWICTHING BEHAVIOUR IN BANKING INDUSTRY JAFFNA IN DISTRICT, SRILANKA
In Sri Lanka, Services are rapidly growing into a major contributor to the nation as well as the world economy and to country‟s GDPs. As such as, it is essential stage to study why customers switch service providers. S...
STORE IMAGE DIMENSIONS: CUSTOMERS’ PERCEPTION
India‟s retail sector is fuelled by strong economy, favourable demographics, rising youth mass, and the rapidly changing lifestyles. In this changing economy, the business hubs are developing rapidly, only a planned re...
ETHICAL AND SOCIALLY RESPONSIBLE MARKETING IN INDIAN BUSINESS: A CONCEPTUAL OUTLINE
This Paper explains the concept of Corporate Social Responsibility (CSR) and Ethics in Marketing and identifies and Analyses the points such as 1) To what extent the academicians in the B-Schools are imparting to their...
MOBILE LEARNING EMPOWERING RURAL WOMEN A STUDY OF VIDIYAL (NGO) IN THENI DISTRICT, TAMILNADU
Seventy-five per cent of the world‟s poorest people – 1.05 billion women, children and man – live in rural areas and depend on agriculture and related activities for their livelihoods. Conventional wisdom would lead us...
TRENDS AND DETERMINANTS OF FOREIGN DIRECT INVESTMENT IN INDIA: AN EMPIRICAL INVESTIGATION
The present study attempts to empirically examine the determinants of FDI in India by taking time series data for the period 1992-93 to 2008-09. It applies Ordinary Least Square (OLS) method for this purpose. The empir...