DOING BUSINESS DIFFERENTLY IN NIGERIA: THE EMERGING GLOBAL GREEN ECONOMY
Journal Title: International Journal of Marketing and Technology - Year 2012, Vol 2, Issue 6
Abstract
The aim of this study was to examine contemporary body of knowledge on the vexed issues of switching to low-carbon economy, or what is termed green economy or a new way of doing business, different from the status quo. The idea is to stimulate the interest of prospective investors in Nigeria to the emerging global green economy. To accomplish this aim, the study adopted the method of critical review of available literature to answer seven research questions/objectives that were put forward. The study found that low-carbon economy is not only essential for the stability of future business, and the health of the environment, but also as a new way of doing business; a stimulus to innovation and the discovery of new sources of competitive advantage. In this regard, the role of forests as key assets in structuring of green economy became obvious. Focusing on forests help draw attention to the importance of creating green economy at local, regional and global levels. Doing business differently, therefore, includes investing in afforestation, reforestation, forest preservation, and reducing emissions from deforestation and degradation (REDD). These are marketable assets in a green economy- either by way of forestbased carbon trading, or direct sale of green forest products. Costs and benefits not withstanding, the study concludes that low –carbon economy represents an enormous opportunity and one in which several nations and businesses are moving fast to capitalize, even as fears and uncertainty surrounding carbon trading, whether in regulatory or voluntary markets are being addressed. But these mechanisms must be deployed within the context of good governance, best practices and a well developed monitoring framework.
Authors and Affiliations
Igbokwe, Jarlath Isuguzoro and Dr. Omah I.
Keywords
Related Articles
- EP ID EP19454
- DOI -
- Views 336
- Downloads 12
FINANCIAL PERFOMANCE (RATIOU ANALYSIS) IN PREMIER MILLS PVT LTD, HOSUR
Accounting process involves recording classifying and summarizing various business transactions. The Day to today transaction of a business are recorded in the different subsidiary books .the transaction are posted in...
CORPORATE BRANDING – AN EVOLVING CONCEPT
Corporate branding basically represents a relatively simple idea, that the organization and everything it stands for is mobilized to interact with the stakeholders the organization wants to reach and engage them in dia...
A comparative study of customer attitude towards ATM of SBI and ICICI bank
The Automated Teller Machine (ATM) is one type of innovation that can mechanically accept deposits, issue withdrawals, transfer funds between accounts and collect bills. This study aims at comparing the attitude of peo...
THE EFFECT OF ELECTRONIC BANKING ON CUSTOMER SERVICE DELIVERY IN NIGERIA
In recent times banking industry in Nigeria has undergone a full Business Process Re-engineering (BPR). There is a conspicuous change in mode of operations. Most basic business transactions are executed online. This st...
Motives for Consolidation in Indian Banking Sector
Consolidation is a buzzword nowadays, pronouncements made by finance minister, Mr.Pranab Mukerjee as well as some senior bankers are keen on having mergers among banks , especially public sector banks as the banking se...