A Descriptive Study on The Importance of Digital Marketing in India
Journal Title: Invention Journal of Research Technology in Engineering & Management - Year 2019, Vol 3, Issue 1
Abstract
Digital Marketing is a broad term which refers to the promotion of products or brands via one or more forms of electronic media. For instance, advertising mediums that might be used as part of the digital marketing strategy of a business could include publicity efforts made via the internet, social media, mobile phones and electronic bill boards, in addition to digital, television and radio channels. Digital marketing undertaking include Search Engine Optimization (SEO). Search Engine Marketing (SEM), Content Marketing, influencer marketing, content automation, campaign marketing, e-commerce marketing, social media marketing, e-mail direct marketing, display advertising, e-books and any other digital media. It also encompasses non-internet channels that provide digital media such as mobile phones (SMS and MMS).
Authors and Affiliations
Prof. M. Bhuvaneswary
Keywords
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