A FINANCIAL APPROACH TO DETERMINATION AND MEASUREMENT OF BRAND VALUE: AN EMPIRICAL STUDY
Journal Title: ULUSLARARASI AFRO-AVRASYA ARAŞTIRMALARI DERGİSİ - Year 2017, Vol 2, Issue 4
Abstract
In this study, the determinants of brand and brand value were examined and the studies conducted on this site were analyzed. In the application part, the brand values of the companies operating in the food sector were tried to be determined by Hirose method. Within the scope of the study, 10 companies were chosen which are fully accessible from the food businesses operating in the manufacturing sector in Stock Exchange Istanbul. The study covers 2008 2016 period. According to the result of the study, it is seen that the company with the highest brand value in 2016 is Banvit A.Ş. The values obtained by the Hirose method are compared with the brand values disclosed by Brand Finance. It was seen that the first 3 lines in the study and the first 3 lines in the list announced by Brand Finance. The reason for this difference is only the quantitative data in the Hirose method, and the quantitative data in the Brand Finance method as well as qualitative variables.
Authors and Affiliations
Erkan Alsu, Gülümser Palta
Keywords
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- EP ID EP257670
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