A GESTÃO POR COMPETÊNCIAS: UMA REFLEXÃO CRÍTICA SOBRE AS IMPLICAÇÕES ESTRATÉGICAS
Journal Title: Revista Competência - Year 2008, Vol 1, Issue 1
Abstract
This article presents a brief conceptual review about competences in the strategic scope. Therefore, it emphasizes the organizational competences having as base the Resource Based View, the Dynamic Capacities, the Core Competences and, finally, launch reflections about sustainability and the necessity to combine economic and social factors in the development of a sustainable competitive advantage. There are two key points that emerged from the presented conceptual review: (1) The idea that organization owns about their resources and strategy and how much these two factors are integrated; (2) The necessity of organizations to expand their business, considering the saturation of the existing markets. This expansion raisin for a revision about sustainability concept and the inclusion of the Base of the Pyramid population in the strategic agenda.
Authors and Affiliations
Cláudia Cristina Bitencourtm, Ariel Fernando Berti
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