A Netfl ix partraszállt
Journal Title: ME.dok - MÉDIA–TÖRTÉNET–KOMMUNIKÁCIÓ - Year 2018, Vol 0, Issue 3
Abstract
(Netfl ix landing. European Premium TV series from the American Media Giant) The present article examines Netfl ix’s strategy for new content from the beginnig of the production of original scripted series for its growing European audience. After a few less succesful House of Cards-like political dramas, like the French Marseille or the Italian La Suburra, Netfl ix changed strategy and co-opted already succesful series from local European televisions for worldwide distribution on its platform. Moreover, it purchased the rights for already terminated British and Spanish shows like Lovesick, Black Mirror or La casa del papel, with some of these, achieving signifi cant festival and audience successes. These coproductions made Netfl ix’s library more diversifi ed and off ered previously unimaginable opportunities for European televisions, to make available their premium content virtually everywhere around the globe. But the question remains, how long this win-win situation can stay? And how this is going to be infulenced by Netfl ix’s competition with HBO, a new comptetitor on the SVOD market, but with a lot of experience in home-growing content in Europe
Authors and Affiliations
Balázs Zágoni
Keywords
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- EP ID EP425143
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