A Research on Finding the Relationship Between Inbound Marketing Practices and Marketing Performance.
Journal Title: Journal of the Human and Social Science Researches - Year 2017, Vol 6, Issue 2
Abstract
The paradigm of marketing has been changed with the spread of internet. Outbound (traditional) marketing, which sends one way message to consumers and provides a very limited interaction with the consumers, has been replaced by Inbound marketing, which builds multi- directional and mutual interaction with consumers. The aim of the study is to reveal the relationship between Inbound marketing practices and marketing performance. Inbound marketing practices are measured by online visibility managment, active listening and community building. Marketing performance is measured by consumers' purchase intentions and word-of-mouth intentions. To measure this relationship the university students (FEAS, formal education) who are social media users and live in Nigde has been applied the online survey method, one of the quantitative methods, the results of the survey were analyzed statistically by using SPSS package programe.
Authors and Affiliations
Murat TOKSARI| Yrd. Doç. Dr., Ömer Halisdemir Üniversitesi İİBF, İşletme m.toksari@ohu.edu.tr, Mehmet MÜRÜTSOY| Ömer Halisdemir Üniversitesi, Sosyal Bilimler Enstitüsü m.murutsoy@ohu.edu.tr
Keywords
Related Articles
- EP ID EP2782
- DOI -
- Views 425
- Downloads 30
Family Counsellıng Applıcatıon: The Past, Today And Tomorrow
The smallest unit of the society is apparently family institution. At the same time, it is defined as the unit that transformed co-habitation into to an institution when humans started cohabiting together. Since families...
POLITICAL THE POLITICAL HISTORY OF QAZVIN FROM ISLAMIC CONQUESTS TO COLLAPSE OF THE SELJUKS OF IRAQ
The Qazvin city that was founded to against the attack of Daylam living in Tabaristan in the period of the Seljuks maintained its task after Islamic conquest. The Qazvin was threaten by the Daylam from the period of Cali...
The Origins of Symbolic Interaction and Religion in Husserl's Phenomenology
Since the beginning of the history of humanity, people have constantly struggled with imagination. Societies and individuals have different perceptions of the world, which leads them to describe objects different ways wh...
A Sunnı Sheikh in Alamut: III. Hasan Nev Muselman
Batiniyya which arised due to political and creed disputes in the Islamic World, was engaged in an activities that demolishing established order; terrorized society by assassinating plenty of valuable statesman and cleri...
Spiritual Personality Development According to Kuşadalı Ibrahim Halveti
Kuşadalı Ibrahim Halveti (1262/1846), the founder of the Kuşadaviyye branch of The Halveti-Sabani Order, is one of the leading Sufis of his time. Having a new branch in the order means to bring innovation to that order....