A Study on Comparative Analysis in Retail Industry with Special Reference to Kalessuwari Refinery Pvt.Ltd
Journal Title: International Journal for Research in Applied Science and Engineering Technology (IJRASET) - Year 2016, Vol 4, Issue 9
Abstract
The project has been undertaken with a view to study the comparative analysis in retail industry. This study is intended to help Kalessuwari to achieve competitive advantages among other competitors. Major domestic players have stepped into the retail arena with long term, ambitious plans to expand their business across vertical, cities and formats. It conducts a comparative analysis of the retail industry. Retail sector is the most becoming sector in the Indian economy. With a growing economy, improving income dynamics, rising awareness, and youth-heavy customer base, India is well on its way to become one of the most prospective markets for the domestic and global retailers. The present paper identify the drives which affect the growth of the Indian retail market, looks at the major factors affecting the retail business and strategically analyze the retail industry. The location of the retail store, management style and adequate promotional activities to enhance the effectiveness of retail business and are important factors for retailer’s success. A detailed questionnaire was prepared covering sample size of 120 respondents and using statistical tools of chi square, ANOVA and correlation was used to test the hypothesis.
Authors and Affiliations
V. S. Palaniammal, C. Sivagami
Keywords
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