A STUDY ON CONSUMER PERCEPTION AND MARKET POTENTIAL WITH RESPECT TO LONDON DAIRY ICE CREAM
Journal Title: Advance Research Journal of Multidisciplinary Discoveries - Year 2017, Vol 16, Issue 8
Abstract
The study of consumer behavior makes marketers to understand and predict consumer behavior in the market place; it also promotes understanding of the role that consumption plays in the lives of individual
Authors and Affiliations
Dr. Padma Yallapragada
Keywords
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