A STUDY ON CUSTOMER SATISFACTION TOWARDS GREEN PRODUCTS IN ERODE DISTRICT
Journal Title: PARIPEX-Indian Journal of Research - Year 2018, Vol 7, Issue 8
Abstract
Satisfaction towards green products as a comparison between expectation and what is truly obtained by customers. For this, the researcher was selected 100 customers who were using green products atleast six months in Erode district of Tamilnadu. A structured questionnaire was framed and collected their opinion towards satisfaction in using the green products by using convenience sampling method. The collected details were subdued into tables by using simple Percentage Analysis, Mean Score analysis and Chi-Square Test. The results found that middle aged (41-50) post graduate male business people have perceived high level of satisfaction towards green products in the study area. Further, it could be found from the analysis that majority of the respondents are satisfied with Available of the Green products in the market, Durability of the product and Offers and discounts of the green products.
Authors and Affiliations
Dr. P. Mohanraj, Mr. S. Rajesh
Keywords
Related Articles
- EP ID EP455585
- DOI -
- Views 76
- Downloads 0
SUSTAINABLE AGRICULTURE : THE CONTEMPORARY NEED.
To meet future needs, we have to emphasize on sustainable agricultural, especially in developing countries where most of the population growth has been anticipated. Small farmers are major part of the solution, and they...
OFFENCE OF RAPE: SURVIVAL ISSUES
No doubt we all will agree to the fact that though the constitution of India grants equal rights to man and women in all spheres of life but the streak reality is that women are assigned an inferior status and made to li...
Growth of Production and Employment in Manufacturing Sector of Gujarat
This paper aims to study the growth of manufacturing sector of Gujarat on the basis of production and employment as key indicators of growth from the year 1985 to 2012. For the purpose of the study available data was col...
A Study on Trends of Infective Seropositivity among Blood Donors at the Blood Bank of a Tertiary Care Centre
Transfusion transmissible infections (TTIs) or seropositivity among blood donors are major problems associated with blood transfusion practices. Safe blood and blood products should be transfused to all patients in need...
Removal of Toxic Substances From Textile Dyeing Industry Effluent Using Iron Oxide Nanoparticles
The present study deals with the removal of toxic substances from textile dyeing industry effluent using iron oxide nanoparticles. Iron Oxide Nanoparticles were successfully synthesized by simple and cost effective preci...