A STUDY ON CUSTOMER SATISFACTION TOWARDS GREEN PRODUCTS IN ERODE DISTRICT
Journal Title: PARIPEX-Indian Journal of Research - Year 2018, Vol 7, Issue 8
Abstract
Satisfaction towards green products as a comparison between expectation and what is truly obtained by customers. For this, the researcher was selected 100 customers who were using green products atleast six months in Erode district of Tamilnadu. A structured questionnaire was framed and collected their opinion towards satisfaction in using the green products by using convenience sampling method. The collected details were subdued into tables by using simple Percentage Analysis, Mean Score analysis and Chi-Square Test. The results found that middle aged (41-50) post graduate male business people have perceived high level of satisfaction towards green products in the study area. Further, it could be found from the analysis that majority of the respondents are satisfied with Available of the Green products in the market, Durability of the product and Offers and discounts of the green products.
Authors and Affiliations
Dr. P. Mohanraj, Mr. S. Rajesh
Keywords
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