A Study on E-Commerce Usage in Indian FMCG Companies
Journal Title: International Journal for Research in Applied Science and Engineering Technology (IJRASET) - Year 2015, Vol 3, Issue 10
Abstract
The main objective of this study during the summer internship was to discover the efficient ways to promote the sale of FMCG products- Confectioneries like, ORBIT and its followed versions using Ecommerce. Ecommerce business reduces destination barriers. With the internet, distance never becomes an issue because the consumer can buy anything that he wants with the click of a mouse. FMCG products like chocolates, toffees, chewing gums, etc. are the ones which never get their name into to buy list. Such items are generally picked at the billing counter or are offered at the place of 1 rupee or 2 rupees coins. By 2017 nearly half (48%) of the world’s population will have internet access, up from 32% in 20121. As by the end of 2014 the number of mobile-connected devices have apparently exceeded the number of people on the planet. However, in the FMCG sector, ecommerce is still in its early days representing a mere 3.7% share of FMCG sales in the markets we track globally.
Authors and Affiliations
Ayushi Mishra
Keywords
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