A Study on E-Commerce Usage in Indian FMCG Companies
Journal Title: International Journal for Research in Applied Science and Engineering Technology (IJRASET) - Year 2015, Vol 3, Issue 10
Abstract
The main objective of this study during the summer internship was to discover the efficient ways to promote the sale of FMCG products- Confectioneries like, ORBIT and its followed versions using Ecommerce. Ecommerce business reduces destination barriers. With the internet, distance never becomes an issue because the consumer can buy anything that he wants with the click of a mouse. FMCG products like chocolates, toffees, chewing gums, etc. are the ones which never get their name into to buy list. Such items are generally picked at the billing counter or are offered at the place of 1 rupee or 2 rupees coins. By 2017 nearly half (48%) of the world’s population will have internet access, up from 32% in 20121. As by the end of 2014 the number of mobile-connected devices have apparently exceeded the number of people on the planet. However, in the FMCG sector, ecommerce is still in its early days representing a mere 3.7% share of FMCG sales in the markets we track globally.
Authors and Affiliations
Ayushi Mishra
Keywords
Related Articles
- EP ID EP21358
- DOI -
- Views 299
- Downloads 9
Automated Attendance System using Haarcascade : A Face Recognition Approach
Students Attendance system is smart way of marking attendance. This work describes the methodology where attendance is recorded by using camera attached inside the classroom that is capturing images of students, detect...
Design and Implementation of UART with DFT-BIST for Data Communication
The increasing growth of VLSI technology has resulted in the difficulty of testing. Design and test engineers have no choice but to accept new responsibilities that had been performed by groups of technicians in the pre...
Study and Implementation of 3 Stage Quantum Cryptography in Optical Networks
This paper presents a quantum protocol based on public key cryptography for secure transmission of data over a public channel. The security of the protocol derives from the fact that Alice and Bob each use secret keys i...
Heterogenous Waste Collecting Machine Using PLC
Solid waste management is the basic essential service provided by municipal authorities in the country to keep the cities clean. The per capita waste generation rate in India has increased from 0.44 kg per day in 2003 t...
Implementation of a Fast Binary Floating Point Dadda Multiplier
This project presents a high speed binary floating point multiplier based on Dadda Algorithm. To improve speed multiplication of mantissa is done using Dadda multiplier replacing Carry Save Multiplier. The design achiev...