A Study On Effect Of Pop Up Advertisements On Believes Of The Customers From Nagpur City
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 11
Abstract
Internet publishers try to increase their assistance and expand their sales strategies to satisfy the needs of advertisers. Expansion of new online advertising layout continues as the enhanced mode of communication medium, which has offered publishers and advertisers more possibilities to accept richer and persuasive elements in generating advertising messages. From the original banner advertisements to large rectangles, skyscrapers, pop-ups, interstitials, flash animations, streaming videos and search-engine sponsored links, advertisers, advertising agencies, Internet publishers are trying a great assortment of different formats to attract Internet users’ attention. Consumer awareness could play an important role in their interests to pursue internet marketing. It would be valuable for companies and 3rd party agencies to understand the minds of the consumers, as consumers are the ones who would eventually drive internet marketing in a big way. This study, therefore, has been undertaken in order to examine the efficacy of online advertising from the consumer's perspective and will try to investigate how advertiser-controlled and consumer-related factors influence the consumer's choice and use of Internet advertising.The population of this study consists of individuals who have access to the Internet namely students, professionals, housewives, service class and businessmen from Nagpur city.
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