A Study on Factors Affecting Intentions to Purchase Life Insurance through Bancassurance Channel in Vietnam
Journal Title: Journal of Economics, Finance and Management Studies - Year 2023, Vol 6, Issue 10
Abstract
The article aims to assess the factors affecting the intention to purchase life insurance through Bancassurance channel of individual customers in Vietnam. Research data was collected from 605 individual customers using Bancassurance services at commercial banks in Vietnam today. The study has proposed 3 main factors affecting the intention to purchase life insurance through Bancassurance, including: (i) Perception of behavior control, (ii) Subjective norms, (iii) Trust in bank employees. The results of this research are the basis to propose a number of solutions for managers in the field of banking and insurance cooperation to effectively use the Bancassurance distribution channel.
Authors and Affiliations
Pham Thi Thu Thuy, To Thi Hong, Le Tran Ha Trang
Keywords
Related Articles
- EP ID EP727656
- DOI 10.47191/jefms/v6-i10-37
- Views 42
- Downloads 0
Effect of e-Service Quality on e-Trust and e-Satisfaction: A Study on Online Learning during the Covid-19 Pandemic
Online learning was applied during the COVID-19 pandemic in almost all universities in Indonesia. Online learning needs to be evaluated for its effectiveness, especially regarding the responses from students. This study...
Does Audit Quality Reduce Tax Avoidance?
This study aims to provide empirical evidence on the influence of thin capitalization, transfer pricing, and audit quality on tax avoidance. The dependent variable in this study is tax avoidance using Effective Tax Rate...
The Importance Of Store Environment To Customer Satisfaction And Customer Loyalty Of Family Restaurant In Indonesia
The development of the food and beverage industry is still one of the drivers of the economy in Indonesia. The food and beverage industry sector contributed 2.03% in 2020 at which time all countries were affected by Covi...
The Effect of Financial Ratios to Return on Assets of the Sharia Rural Bank in Surakarta Residence
The purpose of this study was to determine the effect of Capital Adequacy Ratio, Financing to Deposit Ratio, Non Performing Financing, and Operational Efficiency Ratio on ROA at Sharia Rural Bank. The data used in this s...
Corporate Culture in the Accounting Service Firms in Hanoi -Application of Theory of Cameron & Quinn (1999)
The accountants in the accounting service firms in Hanoi all have a high level of education, an understanding of high socio-economic knowledge and a certain level of training can definitely show a culture commensurate w...