A Study on Understanding The Consumer Purchase Intention With Respect To Smart Phones Among Youth In Bangalore.
Journal Title: International Journal of Business and Management Invention - Year 2018, Vol 7, Issue 1
Abstract
Mobile communication has made a greater impact on business today. The purchase intention of youth towards Smartphone is based on various factors like Quality, Country of Origin, Price, Design, Brand image and So on. Therefore, this paper focuses on understanding the youths purchase intention of smart phones and the correlation among country of origin, Quality of the product and brand Image. The focus of this paper to understand the belief of the youth towards various factors of consumer purchase intention and try to understand with facts and figures.
Authors and Affiliations
Shrinivas . , Dr. Leena James
Keywords
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