ACTIVITY OF RETAILERS AND FMCG PRODUCERS IN THE DIGITAL AGE
Journal Title: Маркетинг і цифрові технології - Year 2018, Vol 2, Issue 2
Abstract
Based on the fundamental results of research, the activity of retailers and FMCG producers in the conditions of the digital era is investigated and analyzed. The directions of significant influence on consumer behavior are identified; and the key aspects of retailers’ activities, which allow maximizing meet consumer preferences and influence on their behavior, are interpreted. The prioritized FMCG producers’ areas of activity in the market are determined. Considering intensive competition between retailers and FMCG producers, the relevant recommendations for their effective market functioning, realization of an active marketing policy and the effective strategic solutions implementation are formulated.
Authors and Affiliations
Alona Natorina
Keywords
Related Articles
- EP ID EP308068
- DOI 10.15276/mdt.2.2.2018.6
- Views 141
- Downloads 0
Digital marketing technologies as an effective tool for promotion of tourism in the republic of Moldova
The article notes that tourism is one of the most important driving forces of the world economy and one of the main sources of employment. At the same time, in the Republic of Moldova, this sector, despite the presence o...
Analysis of the impact of goods characteristics on the results of personal selling
The article deals with the relationship between the characteristics of the product and the results of its selling, identifying the search direction of relevant characteristics of the goods. The article proposes an algor...
Problems of protection consumers personal data by domestic enterprises: aspects of social and ethical marketing
In modern conditions society pays more and more attention to the ethical problems of marketing activities of enterprises. Among these problems the important role belongs to the protection of personal information about co...
Determination of Logistic Risks in Seasonal Forecasts of Sales of mechanical engineering enterprises
The aim of the article. The data on which the researcher provides forecasts can have a different nature. It can have a steady or hopping dynamics. The data can be characterized by the current tendency to rise or fall, an...
Methodological problems and possibilities of Internet marketing development
The aim of the article is to identify and constructively solve methodological problems that impede the development of Internet marketing in Ukraine and reduce the efficiency of domestic enterprises. The results of the an...