ACTUALS TRENDS STRATEGIC MANAGEMENT OF TOURIST ENTERPRISES
Journal Title: Економічні студії - Year 2017, Vol 2, Issue 15
Abstract
The article refers to the theoretical aspects of strategic management. The analysis and synthesis of the works of Ukrainian and foreign researchers conducted historical excursion to the sources of strategic management. The essence and features of implementation strategic management in the activity of tourist enterprises are determined. The advantages and difficulties of developing strategies have been explored, it is pointed out that the level of their implementation in the activities of ukrainian tourist enterprises remains rather low. Feasibility of the Differentiation Strategy and Blue Ocean Strategy for tourist enterprises is substantiated, possible directions of their implementation and expected results are determined.
Authors and Affiliations
I. V. Davydenko
Keywords
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